My Indispensable Marketing Tool: Why I Chose Flodesk

Fact check: We do not own our social media platforms.

In the ever-changing world of social media, one lesson has stood out to me as a small business owner: You do not own your social media platforms. Time and time again, I've heard this phrase, but I didn't fully grasp its significance until I experienced it firsthand. With just a tweak of Instagram’s algorithm, my reach plummeted. It became harder and harder to connect with my followers—people who had already shown interest in my work. That’s when the reality hit me: you don’t own your followers on social media, but you do own your email list. This realization was a game-changer for my business.

Taking charge of my business growth, one email at a time!

Building My Email List: A Journey of Ownership

Over the years, I’ve poured my heart into building an email list of loyal subscribers. As a paper flower artist and small business owner, my email list became my safety net—a direct line to the people who truly cared about my craft. Whether it was sharing new templates, announcing workshops, or offering exclusive discounts, my email list gave me the freedom to communicate on my terms, without worrying about algorithms getting in the way.

Initially, my email list started small, focusing on fellow crafters who were interested in my paper flower templates and tutorials. Slowly but surely, it grew. Today the list has surpassed 2,000 subscribers—a milestone I’m incredibly proud of. But I didn’t stop there. Last year, I decided to double my efforts and expand into a new market: weddings. By participating in bridal shows and wedding expos, I started building a second email list specifically for brides-to-be and wedding planners.

I use Flodesk to invite my local audience to the monthly paper crafting classes I host.

This year, I took things a step further by adding a third segment: local customers. Through in-person workshops and collaborations in my community, I’ve built a list of local subscribers who are interested in custom orders, event rentals, and hands-on classes. With three distinct segments—crafters, brides-to-be, and local customers—I’ve been able to tailor my email marketing to each group’s unique needs and interests.

The Challenges of Email Marketing: Finding the Right Tool

As my email lists grew, so did my email marketing needs. I quickly realized that most email subscription services come with limitations that can stifle creativity and growth. Many providers have tiered pricing structures based on the number of subscribers you have. On top of that, some services also charge based on the number of emails you send. For a small business owner like me, who wanted to explore email marketing further, these limitations were frustrating. I didn’t want to feel restricted by my budget every time I hit “send.” I needed a solution that would support my growth, not hinder it.

That’s when I stumbled upon Flodesk.

I use Flodesk to promote my video tutorials directly to my crafter segment, keeping them inspired and engaged.

Why Flodesk Stood Out

Flodesk was a breath of fresh air in the crowded world of email marketing platforms. It offered exactly what I was looking for: no limits. With Flodesk, there’s no cap on the number of subscribers you can have, and there’s no limit to the number of emails you can send. This was a game-changer for me. I didn’t have to worry about outgrowing my plan or being penalized for sending too many emails. For the first time, I felt like I had the freedom to fully embrace email marketing without any constraints. But Flodesk didn’t just win me over with its unlimited features—it also impressed me with its beautiful, user-friendly design. As a creative entrepreneur, aesthetics matter to me. Flodesk’s email templates are stunning and easy to customize, allowing me to create emails that reflect my brand’s personality. Whether I’m sending out a tutorial to my crafters or a wedding inspiration guide to brides-to-be, Flodesk makes it easy to create professional, visually appealing emails that stand out in crowded inboxes.

Affordability Meets Value

Another reason I chose Flodesk was its affordability. Let’s face it—running a small business comes with its fair share of expenses, and every dollar counts. Flodesk’s pricing model is refreshingly straightforward: one flat fee, regardless of your subscriber count or email volume. And the cherry on top? They offer a 50% discount for your first year. This made it an easy decision for me to switch to Flodesk and invest in my email marketing strategy.

Secured a $2K bridal bouquet package—all thanks to Flodesk and the power of email marketing!

How Flodesk Transformed My Email Marketing

Since switching to Flodesk, my email marketing game has completely transformed. Here are just a few ways it has made a difference in my business:

1. Creative Freedom: With no limits on subscribers or emails, I can experiment with different types of campaigns without worrying about costs. From weekly newsletters to seasonal promotions, the possibilities are endless.

   
   

2. Stronger Connections: Flodesk’s beautiful templates allow me to create emails that feel personal and engaging. My subscribers often reply to my emails, sharing their thoughts or asking questions, which helps me build stronger relationships with my audience.

   
   

3. Time-Saving Automation: Flodesk’s automation features have been a lifesaver. I’ve set up workflows for new subscribers, ensuring they receive a warm welcome and valuable resources as soon as they join my list. This has helped me nurture leads and convert them into loyal customers.

   
   

4. Enhanced Branding: Consistency is key when it comes to branding, and Flodesk makes it easy to maintain a cohesive look across all my emails. This has helped reinforce my brand identity and make a lasting impression on my subscribers.

   
   

5. Scalability: As my business continues to grow, I know Flodesk will grow with me. Whether I’m adding new segments to my email list or launching new products, I can rely on Flodesk to support my needs.

Another bridal bouquet package I secured through the help of Email Marketing and Flodesk

Why Email Marketing Matters More Than Ever

In a world where social media algorithms can change overnight, email marketing has become more important than ever. Your email list is an asset you own—a direct connection to your audience that no algorithm can take away. It’s a platform where you can share your story, showcase your products, and build meaningful relationships with your subscribers. For me, Flodesk has been the perfect tool to unlock the full potential of email marketing. It has given me the freedom to grow my lists, connect with my audience, and share my passion for paper flowers in a way that feels authentic and impactful.

Ready to Try Flodesk?

If you’re a small business owner, creative entrepreneur, or anyone looking to take control of your email marketing, I can’t recommend Flodesk enough. It’s simple, powerful, and designed with creators in mind. Plus, there’s no better time to give it a try.

For a limited time, you can try Flodesk for free—no credit card or payment information required until you’re ready to continue after the trial period.

And here’s the best part: get 50% off your first year with Flodesk when you use the code dwblooms.

Start your journey with Flodesk here.

Take it from someone who’s been there—investing in your email list is one of the smartest moves you can make for your business. With Flodesk, you’ll have everything you need to succeed and grow. Don’t wait—start building your email marketing empire today!

Disclosure: I’m a Flodesk Affiliate Partner, which means I’ll earn a commission if you purchase through my link—at no extra cost to you. I only promote tools I personally use and genuinely believe in.